I’ve had an interesting time recently trying to up the SEO ranking for my site.
On initial investigation, I found that my website was appearing as result number 222 for the searches on ‘web design leitrim’, which was a bit of shock given that I’ve been working on websites in Co. Leitrim for 3 years. My PR function clearly needed a dusting down.
Setting to work, I found that one of my biggest problems was my use of a .com domain name in conjunction with a UK based ip address. This is a big no-no for Google when it comes to geo-targetting.
If your site is based in a different country to your customer base, and you are not using a TLD from the country of your customer base, Google will have difficulty in associating your site with your customer base, even if the text of your site contains lots of references to your own country.
To sort this, I moved my site to a server in Ireland, which brought my ranking up from 222 to 90. Still not great.
The next thing I looked at were the taglines in the sites I have created. There are 99 links to nightbluefruit.com in the Google index, which should be more than enough to get decent results, but this wasn’t happening.
To address this, I changed all the taglines in the sites I’ve built from ‘powered by nightbluefruit.com’ to ‘web design by nightbluefruit.com’. Once these sites started being re-indexed by Google, I got another boost, up to about result 52.
This was still pretty useless, however, so more needed to be done.
At this point, I signed up for Google Webmaster Tools, and registered my site. The data that this gave back was reasonably useful, in that its diagnostics showed that I wasn’t doing anything untoward.
However, all of the data that it contained related to content on this blog, which is a separate WordPress installation to my primary site. I thought it was strange that Google wasn’t picking up any of the content on my primary pages (or pages, as it is a single page site).
I looked into this and to my horror found that there was a typo in my HTML. I had no opening ‘BODY’ tag in my HTML!!
As part of this fix, I also fine combed my HTML code to make sure all my alt tags and texts were very specific about ‘web design’.
More recently, I’ve also registered my business on the Google Maps Local Business Directory, which takes a couple of weeks to update.
I’m not sure yet to what degree these final view changes will improve my ranking, but it shows how my attention you need to give to these pursuits.
I’m also a bit worried about my use of a single page site for my content. Theoretically, it shouldn’t present a problem, but if fixing the BODY tag doesn’t improve my ranking, this may be something I have to come back to.
As of Feb 01 2010, nightbluefruit.com is ranked No.14 on the SERPs for ‘Web Design Leitrim’.
Now for the assault on the summit!
As of Mar 01 2010, nightbluefruit.com is ranked No.10 on the SERPs for ‘Web Design Leitrim’.